Let's take a look at the infamous Macallan Harmony Collection.

To date, this 6-release series, made up of 3 regular retail bottles and 3 duty-free exclusives, has seen a significant drop in their prices.

But what can we learn from visualizing thousands of historical data points coming from around 70 sources? Plenty of things!

First of all, ABV does not matter!

The best-performing bottle, with the lowest ABV (40%) in the series, is the Macallan Harmony Collection Fine Cacao 700ml.

The second best, Macallan Harmony Collection Green Meadow 700ml, and the third top performer, Macallan Harmony Collection Smooth Arabica 700ml, also have the lowest ABVs in the series (40.2% and 40%).

Are Macallan drinkers afraid of slightly higher ABV? Not really. The 3 worst-performing bottles were the ones widely available in regular stores, meaning that sourcing is the driver for this series, not ABV.

The traded volumes crashed for all six of them, so it's not about over-availability or immediate scarcity.

So, if you're looking to drink or collect these, now you know which ones to buy or sell as a priority!

This is the kind of quick and easy analytics The Exchange Platform offers its users.

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