The Clase Azul Día de los Muertos limited editions have captivated collectors worldwide but how are the different vintages really performing in the market?

We analyzed prices, production volumes, and observed liquidity across six years to uncover key trends and strategic insights.

About Clase Azul Día de los Muertos Editions

Clase Azul Día de los Muertos is an ultra-premium, limited-edition tequila line created by Clase Azul México, launched to commemorate the Mexican Day of the Dead (Día de los Muertos), a deeply spiritual holiday honoring ancestors and loved ones who have passed.

Each annual release features:

-A unique ceramic decanter, hand-painted by Mexican artisans.

-A distinct artistic theme tied to that year's vision of remembrance and celebration.

-Very limited quantities, typically ranging from a few hundred to a few thousand bottles.

These bottles are positioned not just as spirits, but as collectible art objects, combining high-end tequila with craftsmanship, cultural storytelling, and luxury branding.

📊 Price Trend and Observations

1. 2019 and 2020 Vintages

Very low observation points (9 and 7 points respectively) and few sources (5 and 2 sources).

Production quantities were relatively small (1800 and 2000 bottles).

Price behavior:

-High volatility with sharp spikes and dips.

-General trend shows some aging premium, but the market is thin, meaning few sales, and prices fluctuate heavily due to lack of liquidity.

Insight: 2019 and 2020 bottles are thinly traded, highly dependent on occasional listings; price is dictated by availability scarcity rather than market consensus.

2. 2021 Vintage

47 observations, 6 sources, and production of 5000 bottles.

Price behavior:

-Much more stable compared to 2019/2020.

-Prices slowly decreasing or stabilizing in the mid-tier range (€2000–3000 range).

-Visible attempts at market correction as supply entered the market.

Insight: 2021 shows a more liquid market, better price discovery, but suffers slightly from oversupply relative to earlier rarer years.

3. 2022 Vintage

Highest observation count (136 points) and 11 sources — much deeper market visibility.

Largest production before 2024: 6500 bottles.

Price behavior:

-Prices are gradually sliding down after initial peaks.

-Clear post-release euphoria, followed by steady depreciation.

Insight: 2022 behaves like a classic collectible market:

High initial demand + rapid release = over-expectation, followed by natural price cooling as supply fully enters the secondary market.

4. 2023 Vintage

28 observations, 8 sources, production 3500 bottles.

Price behavior:

-Mixed signals, some minor rallies, but generally stable around €2000.

-Production significantly lower than 2022 (6500 → 3500), which could support prices better long-term.

Insight: 2023 could recover value faster than 2022, thanks to lower production and a strong brand base from previous years.

5. 2024 Vintage

23 observations, 6 sources, production 10,000 bottles (highest ever).

Price behavior:

-Price starts high (due to hype) but shows signs of pressure (early softening visible).

-Massive supply vs. previous vintages — potential for future price weakening unless absorbed by massive new demand.

Insight: 2024 risks over-saturation; unless Clase Azul strengthens storytelling or global marketing, prices may soften longer term. This vintage might behave more like a commodity than a rare collectible.

📈 Macro Trends Across All Vintages

• Thin liquidity for early releases (2019/2020) = huge price swings and price spikes possible when 1-2 bottles hit the market.
• Better liquidity for 2021–2022 vintages = more natural price discovery.
• Danger of mass production (2024) = unless demand grows proportionally, price performance could suffer.
• Average ABV being stable across years suggests price differences are driven mainly by supply/demand, not product quality variation.
• Post-2022 the brand faces the classic collectible trap: higher production ➔ risk of flattening secondary market performance.

📌 Summary of Strategic Takeaways:

Vintage       Liquidity    Scarcity                            Outlook

2019-2020 Low             Very High                         Price potential, but volatile

2021            Medium      Medium                           Stabilizing, fair pricing

2022            High            Lower                             Cooling down, mature market

2023            Medium      Higher                              Good potential for mid-term gains

2024            Low (early) Very Low (high supply) Risky without new demand push

💡 Market Position & Appeal

The brand’s appeal goes far beyond agave aficionados, it taps into:

• Luxury collectors (due to packaging and scarcity)
• Tequila investors looking for value appreciation
• Global luxury buyers interested in exclusive cultural products

The Día de los Muertos editions are part of a broader trend where spirits are increasingly treated as investment-grade luxury items, much like watches, wine, or sneakers.

At TEP, we make deep market analysis and powerful data visualizations accessible to every collector and investor effortlessly.

If you want tailor-made insights on your favorite bottles or portfolios, reach out to us, we’re here to unlock the full potential of spirits trading.

Over the past few weeks, we’ve been listening closely — reading your messages, collecting your feedback, and taking notes on the little (and big) things you wanted to see improved. Today, we’re excited to share a fresh round of updates… and yes, they’re directly inspired by you.

For those who prefer a brighter interface, we’ve officially launched Light Mode!

Until now, everything was running in dark mode only, great for late-night browsing, but not everyone’s favorite during the day.

Now, you get to choose:

→ Light or dark, anytime, based on your preference.

You’ll find the toggle in your settings. Try both and pick your vibe 🌗

We’ve revamped how search results are displayed.

Say hello to the new card view, a more visual layout that includes a bottle preview directly in the result. Easier to scan, faster to explore.

Prefer the old-school list view?

No worries it's still available.

You can switch between card and list views freely. It’s all about giving you flexibility and control.

What’s most exciting about this release is that it’s powered by you.

The light mode, the new display options, they’ve been among the most requested features from our community. And we’re just getting started.

We truly appreciate every comment, message, and suggestion you send our way.

Keep them coming, we're building this experience together.

Dive into the new features, switch things up, and let us know what you think.

Your feedback keeps shaping what’s next!

https://thexchangeplatform.io

TEP Storage: Unlock a World of Benefits!

🔹 Seamless Shipping – Bottles sold within the EU can now be sent directly to our secure warehouse, regardless of the buyer’s location.

🔹 Global Access Made Easy – Non-EU residents can store their bottles and have them shipped whenever they choose, in full regulatory compliance.

🔹 Negotiated & Transparent Pricing – Benefit from optimized storage costs with no hidden fees.

🔹 Flexible Shipping Options – Ship your bottles whenever and wherever you want, hassle-free, directly from our warehouse.

TEP makes buying, storing, and trading fine spirits easier than ever. This option is available directly when selecting your delivery destination.

📦 Start storing today and optimize your transactions!

✅ Select TEP Warehouse as your delivery destination when purchasing.

✅ Your bottles will be securely stored in our facility.

✅ A perfect solution to store, optimize costs, protect your collection, and facilitate potential resale.

✅ Bottles are automatically insured at their entry value.

 Thank you for your trust over the past months! We will continue adding new features to enhance your experience. We’re here for you—don’t hesitate to reach out!

 On The Exchange Platform, You Can:

*Buy, sell, or store your bottles

*Use our browser to access detailed product data

*Rate and review your tastings with in-depth comments

*Browse through 70+ sources of price history

*Stay informed with our news & events feeds

*Discover your next favorite tasting through our reviews section

*Track your collection—all in one place!

Ratings & Reviews Are Live on TEP!

We’re thrilled to share some exciting news: Ratings and Reviews are now live on The Exchange Platform! This highly requested feature comes in response to numerous feedback from our users, and we’re excited to deliver a tool that enhances your experience and decision-making on the platform.

Here’s what makes this free feature a game-changer:

• Ratings in Every Corner of TEP: Discover reviews and ratings directly in the search bar and on bottle pages, giving you the insights you need at a glance.

• Review Any Spirit, All in One Place: For the first time ever, you can review any kind of spirit—from whisky to rum, cognac, or even mezcal—under the same roof. No more jumping between platforms!

• Seven Levels of Recognition: We’ve introduced 7 levels of reviewers, each unlocking unique rewards. The more you contribute, the higher you climb so stay tuned, rewards for each level will be unveiled in January!

• Submit Your Existing Reviews: Have you already reviewed spirits elsewhere? Send us your ratings and reviews files and we’ll upload them for free to your TEP profile, making it easy to consolidate everything in one place.

This feature is a significant step forward in making TEP the most comprehensive and transparent platform for spirits enthusiasts, collectors, and investors.

Start exploring, reviewing, and climbing the ranks today!

Take advantage of this highly requested feature starting today.

Let’s kick off the weekend on a positive note with our new update!

We are thrilled to announce that TEP now accepts PayPal as a payment option!

This feature has been highly requested by our users, and it is now available!

You can easily select this payment method during a purchase, alongside other available options.

We now accept payments via Mastercard, Visa, American Express, PayPal, and wallet payments via bank transfer, all managed by Mangopay.

We’re continuously unlocking new solutions for our community, so stay tuned for exciting new features coming soon!

The Exchange Platform team.

On The Exchange Platform, you can:

• Use our browser to access descriptive data.
• Navigate through over 70 sources of price history.
• Stay informed with our news and events feeds.
• Discover your next favorite tasting through our review/tasting feed.
• Monitor your collection, all in one place.

Born from a shared passion for Mexican spirits and a desire to elevate their presence in France, the Viva Agave Festival has grown into a key event for agave enthusiasts and professionals alike. Martha, a long-time ambassador of tequila and mezcal in France, has been championing Mexican spirits since 2012. Her mission? To introduce and push these exceptional products outside Mexico while receiving support from within the country to expand their distribution abroad.

The idea for the festival was sparked by frustration with the limited and unsatisfactory offerings from distributors. In 2018, Martha met David and another agave enthusiast. Together, they realized the immense potential of agave-based spirits, which at the time were still relatively unknown in France.

A Growing Success

The first edition of Viva Agave was small and intimate with 15 exhibitors, but by 2019, the festival had expanded. Joined by new partners, Sébastien Gans and Thomas Girard, they professionalized the event. That second edition attracted 20 exhibitors and over 2,000 attendees in just two days, a huge success that confirmed the growing interest in agave spirits in France.

As 2020 approached, the team debated whether to hold another edition, but then COVID-19 hit, and plans were put on hold. The following years, 2021 and 2022, were challenging, with the pandemic making it difficult to organize large indoor gatherings. Still, the enthusiasm from both attendees and exhibitors never waned.

In 2023, despite internal challenges due to the increasing professional responsibilities of the team, they received a strong push from the agave community to keep the festival alive. With the booming agave market, Martha and the team decided to move forward, setting the stage for the highly anticipated 2024 edition.

Bigger and Better in 2024

This year, the festival has expanded even further, with 25 exhibitors, including some that had to be turned away due to space limitations. Meaning, 1K and Mezcaleria will be too small looking forward. The hope is to find a larger venue for future editions, with plans already in the works for 2025.

Visitors to the 2024 festival can look forward to a variety of experiences, from tastings to educational masterclasses. El Vecino taqueria will be open, offering authentic Mexican food, while the Maison Villevert corner will be serving a special cocktail, the Paloma, made with tequila, grapefruit, and soda, a total of 4 different cocktails with one based on biodynamic. Entry to the festival includes free tastings, and every attendee will receive an informational booklet and a tasting glass.

Though the team had hoped to release a special festival batch of agave spirits, the short timeline (four months of preparation) made this impossible for 2024. However, we've challenged Martha to create a unique festival batch for 2025! So, let's make this event even more successful to make it happen!

What to Expect at Viva Agave 2024

The 2024 edition will showcase a wide range of Mexican spirits, from tequila, mezcal, raicilla, and bacanora to sotol and other non-agave Mexican products. In addition to agave spirits, there will also be Mexican gin, rum, whisky, and other distillates on display.

The event will feature two main tasting areas with 25 exhibitors, and the Agavothèque will highlight products not yet distributed outside Mexico, giving importers a chance to discover new treasures. A shop will be available for attendees who want to take a piece of the festival home with them.

The festival will also host 16 masterclasses over two days, with eight each day. These free masterclasses will be offered on a first-come, first-served basis, allowing visitors to deepen their knowledge of agave spirits and the vibrant Mexican spirit culture.

Running from 11 AM to 7 PM, Viva Agave 2024 promises to be a can’t-miss event for anyone passionate about Mexican spirits, bringing together the best of the agave world under one roof.

Join us in celebrating the rich tradition and future of Mexican spirits at Viva Agave 2024!

You can learn more and follow them on:

https://toulousespirits.com

https://www.instagram.com/toulousespirits

https://www.linkedin.com/company/rhumtech

https://www.facebook.com/events/1712997532781413

https://www.facebook.com/profile.php?id=61565724158681

Bottle alerts are now live! Never miss your target again.

This highly requested feature is now available to everyone.

Simply go to any bottle and click the "Create Alert" button in the order book. 

Set a buy or sell alert with your target price, or create alerts for any listed bottles under a specific ticker.

In your user menu, we've added an "Alerts" submenu where you can monitor, snooze, modify, or delete your alerts.

All at no extra cost, this is still a FREE feature!

Follow the guide below and enjoy seamless trading.

The Exchange Platform Team

On The Exchange Platform, you can:

• Use our browser to access descriptive data.
• Navigate through over 70 sources of price history.
• Stay informed with our news and events feeds.
• Discover your next favorite tasting through our review/tasting feed.
• Monitor your collection, all in one place.

We had the opportunity to have a quick chat with Sven Brosens, the creator of the Spirits Museum.

We found it interesting to ask him a few questions about the museum and his journey. It turned into a fascinating exchange where he also asked us to explain what we do.

What could make more sense for us than to talk about spirits with the creator of the Spirits Museum? Let's embark on this!

Sven, who are you and who is behind the museum?

I'm a newcomer to the world of spirits, but I've always been interested in them. During the Covid pandemic, instead of pursuing further professional training, I decided to complete the Spirits Sommelier course and then added the WSET Level 3 in Spirits the following year. Since 2023, I have been the President of the Rum Club Switzerland and a member of two other associations: the Whisky and Schnapps Forum Switzerland.

Why was the museum created and why in Switzerland? What can we find there?

The idea for the museum was born during my sommelier training. Instead of opening a bar, I wanted to share more knowledge about all types of spirits. I searched for a suitable location for two years and finally found one in Belp at the end of 2023. In the museum, visitors can learn about the history and production of various categories of spirits. Of course, you can also taste the many bottles on display and broaden your horizons.

Looking ahead, what do you expect?

The museum is fully equipped, and I am now waiting for authorization to open, hopefully in July. I expect to attract curious individuals who want to learn about new spirits as well as professionals seeking to expand their knowledge and taste spirits from different categories.

How can the community help?

The community can help preserve the history of spirits and distilleries by contributing old and new bottles, utensils, tools, barrels, bar equipment, books, and anything related to spirits. For companies interested in exhibiting their products in the museum, I have an exhibition concept that I would be happy to share.

What's your favorite spirit?

I started with rum and have remained loyal to it, from white Bacardi with cola to premium dark rums and single cask bottlings at cask strength. My absolute favorite bottle is "The Last" from the Caroni Distillery. I now also enjoy Armagnac and Mezcal. Thanks to the museum idea, I try to find exceptional liquids in all categories.

Where can we meet you in the future? Any upcoming spirits events? Are there any upcoming events, partnerships, or educational purposes?

In the future, you can certainly meet me at the museum, where visitors can explore the world of spirits or participate in tastings or seminars. I will also be present at many trade fairs in Switzerland and abroad, such as Whisky Live Paris. Additionally, companies will have the opportunity to organize their own events at the museum.

Now let's talk about you guys at The Exchange Platform.

Can you explain who you are and how did you get into the spirits business?

I’m a long-time spirits enthusiast, born and raised in France. After living abroad for a few years, I continued to enjoy spirits globally with a strong passion for Cognac, Whisky, and Rum. I ended up in this business inadvertently when people began asking me to help them locate bottles they couldn't find and realized there’s definitely something to be done when it comes to locating a bottle and determining its fair valuation.

Why did you come up with the idea for this platform?

We realized that the secondary market for spirits is outdated, inefficient, and illiquid, with high execution costs and fragmented information. I looked at what was working in other industries and applied those principles to the spirits market.

What does your project involve and who are the potential customers?

The Exchange Platform (TEP) is built on four foundations:

- Price History: We aggregate data from over 70 auction sources for all types of spirits, plus our own traded prices. Each bottle is standardized with a unique identifier, often linked to a barcode, making searching and comparison easier.

- Trading: We empower buyers and sellers to set their own prices, shifting away from a seller-driven market.

- Portfolio Management: We’ve developed a unique tool that allows users to monitor their collection, inventory, or investments with flexibility and powerful analytics.

- News, Events, Insights: We curate relevant spirits news and events through a dedicated newsfeed and custom filters. Additionally, we publish research and insights through our new Insights function.

How do you ensure the platform is scam-free?

Hahaha, I guess you’re referring to the curses and threats I’ve received from scammers on Facebook. Since security is in our DNA and we use Mangopay, a regulated payment provider in the EU, all participants must undergo a one-time KYC (Know Your Customer) process to confirm their identity. Payments are handled within Mangopay’s ecosystem, so sellers only receive funds once the parcel is delivered and confirmed.

What makes your platform better than others?

Honestly? Everything! (laughing) More seriously, we offer the only one-stop platform where you can enjoy a dedicated newsfeed, browse spirits events worldwide, search for bottles, explore price history, notify the market of your buying interests, swap bottles, and monitor your position. All of this is within a secure workflow, from registration to payment and delivery, as we have integrated UPS secured parcels. On top of that, we have marginal fee at 2.5%, VAT included.

There's no need to look for auctions, find a blog, hope to get prices from somewhere, or be stuck in groups. You can access everything at The Exchange Platform.

Thanks for your time, Sven, and I hope there will be a huge party for the museum opening!

You can follow and learn more about the Spirits Museum on their website and social networks:

https://spirits-museum.ch/

https://www.instagram.com/schnapschat/

https://www.facebook.com/Spiritsmuseum

https://www.youtube.com/@spirits-museum

We're excited to announce another milestone release today: Portfolio Management is now live!

With this new feature, you can monitor and evaluate all your bottles, regardless of the spirit type, in one place.

Utilize our spot and historical metrics calculations to track your collection's performance.

Enjoy the flexibility of our highly customizable PORT interface, where you can choose from 19 different columns to display exactly what you want to see.

Tailor it to meet your specific needs and preferences!Now that Portfolio Management is live, the next step is trading.

Get ready by completing your KYC process, and soon you'll be able to buy, sell, or swap bottles directly through our platform.

On The Exchange Platform, you can already:

-Use our browser and access descriptive data

-Navigate through our 50+ price history sources

-Stay informed with our newsfeed

-Discover your next favorite pour with our review/tasting feed

-Monitor your collection, all in one place

We're committed to providing a comprehensive and user-friendly experience for all your spirits-related needs.

Cheers to easier portfolio management!

The Exchange Platform team

#thexchangeplatform #spirits #spiritueux #Rhum #rum #whisky #bourbon #cognac #armagnac #brandy #swap #trade #portfoliomanagement

Exciting new TEP feature is live!

We are thrilled to announce the launch of our FREE newsfeed & tasting reviews feed on spirits!

Now, you have access to a curated news feed on the spirits universe. Additionally, because we know you love reviews, we've introduced a Reviews feed.

You don't even need to be logged in to enjoy it.

More functionalities will be rolled out in the next days and weeks, so stay tuned and check The Exchange Platform.

For any questions or remarks, reach out to us.

Thanks and enjoy!

The Exchange Platform team.

#thexchangeplatform #spirits #spiritueux #Rhum #rum #whisky #bourbon #cognac #armagnac #brandy #swap #trade

WE ARE LIVE!

This long-awaited moment has finally arrived to our great pleasure.

You can now access the site, create your free account, search within our browser for bottles, and take advantage of delayed or real-time price histories with a subscription.

But above all, complete and have your account verified through our payment service provider Mangopay's interface to enjoy our buying/selling/swapping features!

The transactional part will be open in a few days to allow us to absorb the new flow of account certifications.

Get ready to post your interests in all types of spirits!

Many features are coming in the weeks ahead, and a crucial milestone will be reached by the end of the quarter!

https://thexchangeplatform.io

#thexchangeplatform #spirits #spiritueux #Rhum #rum #whisky #bourbon #cognac #armagnac #brandy #swap #trade